Google wants your website to be secured with the new ‘SSL Certificate’

Here is the summary: 

In 2017 Google announced that they want all websites to have an SSL Certificate.

An SSL Certificate is a extra layer of security that is added to your website. 

Free SSL certificate

Google said they will favour websites that have SSL certificates in the rankings. A SSL certificate is also important because it will make your website more secure and trustworthy.

You can get your SSL Certificate with us. If you are an existing customer we have a special offer to do this for free for you if you renew a 12 month contract with us. 

So lets get your website an SSL Certificate ASAP…

To get started drop a short email to: daniel@localbizonline.org

What is an SSL Certificate?

Have you ever noticed how sometimes websites start with “http://” and then sometimes they start with “https://” and have a green padlock nearby? If you have, you’ve seen the end result of an SSL certificate. But what you haven’t seen is what goes on behind the scenes.

Free SSL certificate

SSL stands for Secure Sockets Layer. Essentially, SSL establishes an encrypted link between your web server and your visitor’s web browser. This ensures that all data passed between the two remains private and secure.

With an unsecured HTTP connection, third-parties can snoop on any traffic passing between your reader’s browser and your web server. Obviously, this is a huge issue if you’re passing sensitive information like credit card numbers.

But nowadays, many entities, including Google, are pushing to use secure HTTPS connections for all traffic, even things you might think are mundane.

Why are SSL Certificates Critical?

Here are some of the reasons to have SSL Certificates:

1. Encrypts Sensitive Information

The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

2. Protects You From Cybercriminals

They are clever!

According to Cybersecurity Ventures, cybersecurity damages will cost the world over $6 trillion annually by 2021.

It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate. 

 

You surely can protect yourself from this mess by installing SSL certificates that offer a vital means of defending against hacks.

3. Builds Trust & Brand Power

With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. Well, if I as a customer will see that on your website, I will be assured that my information is traveling safe.

 

Undoubtedly, this will add brand power and boost the credibility of the brand.

4. Increase your website rankings

Google dropped a bomb: SSL is going to be rolled out as a ranking factor.

That’s right, sites that use SSL certificates get a boost in the rankings. It might not be a huge boost, but I think you’ll agree with me that any boost in search rankings is a good one. 

Google eventually plans to expand this feature to treat all HTTP pages like this:

Not secure message

You definitely do not want all of your users seeing that in their URL bar…

Conclusion

Before Google flags your website, secure it today with SSL Certificates.

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